{"id":3428,"date":"2025-03-17T15:10:38","date_gmt":"2025-03-17T06:10:38","guid":{"rendered":"https:\/\/www.japanconsultingoffice.com\/visuelle-kultur-in-japan\/"},"modified":"2025-06-03T15:07:12","modified_gmt":"2025-06-03T06:07:12","slug":"visuelle-kultur-in-japan","status":"publish","type":"post","link":"https:\/\/stage.japanconsultingoffice.com\/de\/visuelle-kultur-in-japan\/","title":{"rendered":"Visuelle Kultur in Japan"},"content":{"rendered":"\n<p>Dieses Mal m\u00f6chten wir uns einer Frage widmen, die Europ\u00e4er immer wieder ansprechen, nachdem sie zu ersten Mal in Japan waren oder mit japanischen Partners zusammen arbeiten.<\/p>\n\n\n\n<p><strong>&#8222;In vielen Dokumenten und Brosch\u00fcren sind oft f\u00fcr unser Empfinden unpassende Comicfiguren abgebildet. Egal ob es um Medikamente, interne Company Rules oder auch Autowerbung geht, scheint es keinen Widerspruch zwischen seri\u00f6sen Themen und vollkommen kindischer Bebilderung zu geben.\u201c <\/strong>&nbsp;(<a href=\"https:\/\/www.youtube.com\/watch?v=kGF1kypCy1c\">https:\/\/www.youtube.com\/watch?v=kGF1kypCy1c<\/a>)<\/p>\n\n\n\n<p>Dieser Eindruck ist durchaus zutreffend. Zwar ist, wie auf der ganzen Welt bekannt, Japan auf der einen Seite das Land des dezenten Designs, der kargen Steing\u00e4rten und der stillen Kontemplation.<br>Parallel dazu hat Japan aber gleichzeitig eine sehr visuelle Kultur mit durchaus grellen Seiten.<br>Das f\u00e4llt bei einem Besuch in Japan als erstes durch Mangas, Animes und Pachinko-Spielhallen (<a href=\"https:\/\/www.youtube.com\/watch?v=XtfIUEUv0JI\">https:\/\/www.youtube.com\/watch?v=XtfIUEUv0JI<\/a>) auf.<br>Es gibt auch die starke Tendenz, in das Layout technischer Produktbrosch\u00fcren H\u00e4schen oder Superhelden im Mangastil einzuarbeiten. (<a href=\"https:\/\/www.dropbox.com\/s\/2n27g0bmiai2pky\/Bild4.png?dl=0\">https:\/\/www.dropbox.com\/s\/2n27g0bmiai2pky\/Bild4.png?dl=0<\/a>)<br>Nach japanischem Verst\u00e4ndnis werden Comic-Referenzen nicht als kindisch angesehen, sondern als essentieller Faktor, um eine Botschaft aufzulockern und interessant zu halten.<\/p>\n\n\n\n<p>Das Schl\u00fcsselwort lautet &#8222;kawai&#8220;, das man ungef\u00e4hr als &#8222;putzig&#8220; \u00fcbersetzen kann. Hier zum Beispiel das Cover eines Buches mit dem Titel &#8222;Junge, ist das kawai!&#8220;, das eine Sammlung von Hamsterbildern aus einer &#8222;putzigen&#8220; Perspektive beinhaltet. (Hamuketsu)<br>Das ist auch der Grund, warum unz\u00e4hlige japanische Tourismusregionen (und oft auch Firmen) offizielle \u201eKyarakuta\u201c (Charactere = Comicfiguren) haben, mit denen sie sich auf Messen oder bei Presseterminen pr\u00e4sentieren. (<a href=\"http:\/\/livedoor.blogimg.jp\/yurui_jp\/imgs\/b\/9\/b9434d5f.jpg\">http:\/\/livedoor.blogimg.jp\/yurui_jp\/imgs\/b\/9\/b9434d5f.jpg<\/a>)<\/p>\n\n\n\n<p>In einem Land, wo man auch als Angestellter im Anzug Manga-Comichefte lesen kann, ohne schief angesehen zu werden, ist die Verwendung bunter und lustiger Motive ein bew\u00e4hrter Weg, um die Empf\u00e4nger auch bei ernsten Themen offener f\u00fcr die eigentliche Botschaft zu machen.<\/p>\n\n\n\n<p>Als Paradebeispiel kann die Abschlusszeremonie der Olympischen Spiele in Rio gelten, bei der der Staffelstab symbolhaft an Tokio, den Austragungsort der n\u00e4chsten Spiele 2020, \u00fcbergeben wurde. Zuerst kommen in einem Clip die \u00fcblichen Sportler vor, die man mit Olympia assoziiert, doch dann muss der japanische Ministerpr\u00e4sident schnellstm\u00f6glich nach Rio gelangen. Wie er dies bewerkstelligt, kulminiert in einem japanischen Finale, das man selbst gesehen haben muss, um es zu glauben.<br>(Finale ab 1:15; <a href=\"https:\/\/youtu.be\/FNuqKVG781I\">https:\/\/youtu.be\/FNuqKVG781I<\/a>)<\/p>\n\n\n\n<p>Kenner der Materie k\u00f6nnen zudem mitz\u00e4hlen, wie viele Manga-, Computerspiel- und Animefiguren nebenbei auftreten. Man darf also gespannt sein, wie sehr dieses kulturelle Kapital auch die Spiele in Tokio 2020 pr\u00e4gen wird.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dieses Mal m\u00f6chten wir uns einer Frage widmen, die Europ\u00e4er immer wieder ansprechen, nachdem sie zu ersten Mal in Japan waren oder mit japanischen Partners zusammen arbeiten. &#8222;In vielen Dokumenten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-3428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-exchange-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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